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Behind C&C

Meet Caitlin Hill, C&C’s Founder & Creative Director.

DETAIL is my middle name.

As a consumer, I am drawn to brands and experiences that move me through sensory journeys. I connect on a deeper level with authentic brands that construct their identity through details. A well-crafted experience bears fruit to intrigue and trust...and ultimately, recurring revenue.  Details matter. 

I am founded in the belief that even the most minute detail can help shape a narrative, and can be incredibly powerful - or detrimental - to any brand. In a world where technology conquers, the art of communication, curation and connection must not be neglected. 

While a great deal of my career has been focused on the operational facets of a business - from working at a Private Equity firm to leading a team at a San Francisco-based technology company - my implicit passion lies in bridging the gap between the operational and creative. Behind the scenes, C&C Consulting (“C&C”) is often considered a "secret weapon" to many of my client partners. 

I hold a B.A. from St. Mary's College of Maryland and a M.B.A. from Babson College's F.W. Olin School of Business. My studies, while rigorous and structured, have helped shape me to think about the world and business in an abstract manner. 

Often, early-stage to mid-stage companies can overlook the small details that ultimately develop their brand identity, or simply lack the time to curate and manage them. C&C aims to not only drive brand strategy and growth, but implement and manage the phases of execution.

I especially love working with creatives as I have a passion for the world of design - interiors, entertaining, retail and real estate.