As a consumer, I am drawn to brands and experiences that move me through sensory journeys. I connect on a deeper level with authentic brands that construct their identity through details. A well-crafted experience bears fruit to intrigue and trust...and ultimately, recurring revenue.
I am founded in the belief that even the most minute detail can help shape a narrative, and can be incredibly powerful - or detrimental - to any brand. In a world where technology conquers, the art of communication, curation and connection must not be neglected.
While a great deal of my career has been focused on the operational facets of a business - from working at a Private Equity firm to leading a team at a San Francisco-based technology company - my implicit passion lies in bridging the gap between the operational and creative.
I hold a B.A. from St. Mary's College of Maryland and a M.B.A. from Babson College's F.W. Olin School of Business. My studies, while rigorous and structured, have helped shape me to think about the world and business in an abstract manner.
Often, early to mid-stage companies can overlook the small details that ultimately develop their brand identity, or simply lack the time to curate and manage them. C&C Consulting aims to not only drive brand strategy but implement and manage the phases of execution.