"This American Life" producer Sarah Koenig has everyone (including the WSJ) talking about "Serial," the podcast that has generated one million unique listeners per episode and changing the way marketers view the power of a podcast. Along with Julie Snyder, (Senior Producer of "This American Life") and Ira Glass (Founder and Host of "This American Life"), the team is getting a lot of attention for this provocatively addictive audible narrative. Once a stagnant medium with a 0% growth prediction due to the popularity of newer web channels, industry leaders are now keen on the affects of this particular series. The show, broken up into different episodes each week, follows the case of Adnan Syed, a man arrested and convicted for the murder of his ex-girlfriend Hae Min Lee, a high school student in Baltimore County who disappeared and was subsequently found dead in a park. I've encountered several friends and co-workers who seem to be absolutely intrenched in the podcast. It will be interesting to follow the journey of this new phenomenon...to subscribe to the podcast, visit here.