Caitlin’s role is often quiet but essential—trusted by clients to move seamlessly between vision and execution. With a deep understanding of both the creative and operational, she brings structure to ideas and elegance to outcomes, allowing brands to grow with intention, authenticity and ease. 

Caitlin takes a holistic approach to her work, as she believes in the importance of evaluating the core components of the business before addressing a specific focus. An unearthing of each business is essential to then prioritize the appropriate goals. In addition to mapping a framework that is tailored to each client, Caitlin is keen on sharing best industry practices to help inform decision making.

Engagements can range from longer term partnerships, to pulse-check style consultations that help direct focus and manage expectations.