Autumn Action

With the leaves falling and children back to school for some time now, I find that there is a renewed focus in our industry. Summers are often flooded with design photoshoots and busyness. Now, it’s a different mode of execution. As such, I thought with the tightening of routines and sharpening of Autumnal efforts before the holidays sneak up on us, I’d share a few actionable C&C tips to help double down on hitting the pavement. Here’s “Tip #1” for you to ponder. I’ll plan to share more in the coming days and weeks.

TIP #1: STOCK YOUR STATIONERY
In the spirit of learning from the best, when I worked for an AD100 Designer on the west coast, she would keep a box of her chic stationery with her coveted floral design studio. When she’d send arrangements to her clients, they would receive a lovely note on her stationery to accompany the delivery. Brilliant and so simple. If you tend to gift from a routine vendor or florist, consider doing the same. Be sure to also communicate to your florist your specific preferences — for example, I loathe square vases, and anything clear! My florist knows I prefer certain varietals — you’ll never catch me sending an orchid.

Or, maybe, now is the perfect time to replenish that stationery stash for client correspondence...give it a thought!