High End Art

Sleeping with Jeff Koons

tktkA cool piece in the WSJ's OFF DUTY that discusses the shift in hotels' relationships with high end art. Hotels are beginning to acquire big names in the art world to keep up with lifestyle marketing trends, with a focus on continuingly crafting memorable stays for their guests, a "daring approach" as explained by Donna Rosen, a trustee at New York’s Whitney Museum. Read more, here.