Meet Robyn Hynes of Frontier 1862

I’m so pleased to introduce you to Robyn Hynes of Frontier 1862 for many reasons. One in particular, is that the timing simply “felt” appropriate. Hailing from South Dakota, Robyn’s aesthetic is this cool yet raw mountain chicness that I’ve always been drawn to. It elicits this type of feeling that you just want to be wrapped up in. One look at her Instagram and you’ll quickly see what I mean. It just oozes with all of the textures, light and beauty one might conjure up for an autumn mood board.

A mood board from Robyn’s South Dakota Studio

Email campaign for Tiina Smith Jewelry announcing her new digs on Newbury Street

But getting down to business…. Robyn and I worked together on some super special creative initiatives for Tiina Smith Jewelry. Tiina’s jewels are as MAJOR as they get. MAJOR. We’re talking Van Cleef & Arpels, Cartier, Moussaieff and the like. Our focus areas were mostly with regard to e-commerce and email marketing, tools that have set Tiina up for success in a big way. Having just opened her doors on the illustrious Newbury Street in Boston, it’s safe to say Tiina is dreaming it and doing it, company we like to keep!

Some of Tiina’s dreamy jewels…are you drooling yet?!

What makes Robyn so skilled is the combination of her sheer eye and understanding of an elevated digital experience, but also her execution. Our work together felt lockstep throughout each phase.

Here, I leave you with a Q&A to get to know Robyn:

Share with us a little bit about Frontier 1862. 

Frontier 1862 is my creative studio I started in February 2018. I was fresh out of college and had overheard some writers at graduation discussing freelancing, so I tried it out – and it took off! I evolved into working with interior & fashion designers as well as some people in the beauty industry doing their digital marketing & content design. The rest is history!

Paint the picture of an ideal Frontier 1862 client...

My ideal client is a stylish creative who loves exploring all aspects of beauty that the world has to offer. I love working with people who have great personal style in both their home and how they represent themselves through fashion. I really love working with fellow artists and creatives.  

What excites you about fall? 

RAIN BOOTS! I’m a HUGE fan of rain boots and wear them daily during the fall and winter seasons. I’m also really excited for cold crisp weather, fall candles from Swan Creek Candle Company and baking some great recipes! 

For someone that has never been to South Dakota before, what are some musts when visiting? 

I definitely recommend a drive down or hike in Spearfish Canyon if you’re in the Black Hills – or if you make it to the eastern side of the state, where I grew up, I recommend a visit to J.L. Beers. It’s your ideal midwestern local sports-bar dive with great food and drinks.  

How can a brand elevate its aesthetic through graphic design? 

I always say that good design evolves from good photography. Luckily, I work with a lot of brands that know the value of investing in a photographer. When the photography is off, it makes it super hard to have good designs for your marketing collateral and online content.

Typefaces you're loving as of late? 

I’m obsessed with Lust Pro. I think the lightest weight in both regular and italic transformations is absolutely beautiful.

What does the natural world mean to you and how does it influence your work?

Out here in the West, our seasons are very extreme so I’m heavily influenced by the colors of each season. In the Spring, I’m definitely drawn to brighter colors like yellows, greens, pinks etc… In the fall and winter, I’m much more into darker burgundy colors, deep navy and green. I evolve in my work along with the seasons! 

What is the biggest mistake businesses make when it comes to building their brand or thinking about their digital identity?

I have a heavy art background, so I’d say composition is everything. For example, if your online store has huge blocky fonts, poor images or nothing is spaced out and fits correctly, the composition can deter a potential customer or client. Having a balance between colors, imagery and typography is the most important thing. Websites are like the digital storefront. If a customer saw a messy storefront, they’re probably not going to step inside your store! 

Most rewarding Frontier project to-date?

I’d say the most rewarding projects I’ve worked on are all of the clients who come to me after having a bad experience with another designer. I love fixing up a website or email campaign after someone feels all hope is lost and kind of gaining their trust in hiring a contractor again. I make a lot of work friends that way and I love to help people in any way I can, so those experiences are the most rewarding.

The best career advice you've ever received?

Learn to say no. It’s perfectly fine to want to take a break! Us creatives actually probably even need it to refuel our brains. Learning to say no in the workplace has really allowed me to refresh my perspective and have the time and mental energy to take on jobs I’m passionate about. 

You work with a great deal of luxe fashion and jewelry brands. Who are your top two personal fashion icons? 

I LOVE Nicole Kidman’s style – especially in her 73 questions, Vogue interview! It’s so romantic and ethereal. I’ve loved everything about her since seeing her in Cold Mountain like 5 years ago! I also love the style and beauty of the Gibson Girls, specifically Evelyn Nesbit. I think her story is so, so interesting and that she still presented herself with such elegance. She’s the epitome of natural beauty in my opinion!

THANK YOU, ROBYN! 

An Autumn Moment

I snapped this picture last evening after returning home from a full day of creativity at its finest. Fall has settled in and I find myself embracing it more than I have in years past. My husband and I went out on the water after a Sunday spent working to drink in some salt air. The ocean was so quiet and visually intoxicating it practically seeped into my soul. Here’s to more of these moments, fall & beyond!

Meet Lindsay Fair of Woma Design

There are so many reasons Lindsay Fair of WOMA Design is on the C&C Short List. Lindsay is a talented web developer and graphic designer (based in Rhode Island just a skip away from Newport), and also just plain cool. It is rare to find “the whole package” when it comes to identifying and presenting a trusted partner to a client (as I discuss here), and she is all that and more.

Lindsay and I have partnered on various projects since the inception of C&C, from email marketing campaigns, brand identity projects, web development, packaging… the list goes on. As we have continued to partner on client projects together, my trust and faith in her capabilities has only deepened. But it’s not always serious business. We are in the creative industry, after all! We’ve celebrated many milestones together with a drink, healthy laughter and a mutual desire to keep the magic going. There is often an inexplicable energy that lends to success, and I find that energy often with Lindsay.

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I invite you to get to know Lindsay with a little Q&A while peeking at some highlights from our work together:

Share with us a little bit about WOMA Design…

I began doing freelance graphic design and web development work in 2007, after a stint serving as an in-house web designer for a luxury floral and event production company in Newport, RI. Working amongst the mansions and estates in Newport, I suppose my eye and appreciation for luxury interiors, gardens and entertaining began with that job and is where I’ve found a niche to this day. 

The most important thing for a web design client to understand from the outset of said project is...

Who the target user is, what their needs are, and how they want/expect to use your site.

How did you keep busy this summer?

This summer has been an extremely busy one for me. Between fulfilling some exciting client work, and keeping the weeds down in my sizable fruit & veggie garden, I’ve been trying to spend as much time as possible with my husband and  two little girls (10 mos. & 3.5 years). We try to get in the ocean, either from the beach or from our boat, every day! We’ve certainly made precious memories, but I must admit that I’m looking forward to a slower paced fall. 

What would you identify as one of the more gratifying WOMA Design client projects? 

A gratifying project for me is one that I can be completely involved with, from conceptualizing the brand, building out collateral suites and web properties, to continual strategic check-ins. I love forging long-term relationships where I can actually watch and help the business grow over time. 

What are the magic ingredients to a successful creative project? 

Good communication, trust in the process, and shared a passion.

Mint or Basil? 

Basil!

What does it mean to you to run a business in Rhode Island? 

It means that chances are, if you also live/work in RI, we know some of the same people and instantly can find commonalities. I find that aspect very helpful when networking. It also means that you can quickly feel like a big fish in a small pond, especially compared to our neighbors in New York and Boston. 

What are three Instagram accounts you're loving lately? 

@swellpress

@romanceofbooks

@francespalmer

A selection of a branding suite completed for Bay-area artist Farell Beam.

A small snippet from an email campaign build-out for Mark D. Sikes.

A mood board concept for home & garden brand, Marchioness.

Musée National Picasso

We just returned from a quick trip to Paris to celebrate our wedding anniversary. There is truly so much to see and do, eat and explore, but we definitely made the most of it. I’m wanting to muse on many topics, but work is calling! Briefly, one highlight was certainly the Musée National Picasso which has been on my list for quite some time. I was bummed that we missed the Calder-Picasso Exhibition, but perhaps another time! Follow along the museum’s happenings, here.

The C&C Short List

A great deal of C&C’s business model relies on the talent and diligence of our project partners. Those partners range from web developers, artists, stylists, packaging gurus, calligraphers, videographers - you name it. One could argue that without them, C&C would not exist! They are part of the secret sauce.

It pains me to say, finding talent that checks all of the boxes is HARD, which is why I’m very selective with the company C&C keeps. High standards are just plain necessary when it comes to a service-based business. What are those boxes, (apart from sheer ability to perform the hired function), you ask? Dare I say, very simple things. In our modern world, skill only gets you so far. Our clients’ best interests are the single most important thing, which means anyone interacting with them must have the same value system as C&C.

Here are a few of those simplistic “boxes” we aim to check when it comes to qualifying a potential project partner…

FORMAL QUOTE:

You wouldn’t believe how many people still send “quotes” in the body of an email. I wouldn’t forward this on to clients as it looks lazy and lacks thoughtfulness. This is perhaps one of the first opportunities to set the tone for how you operate. Send your proposal and quote in a properly formatted document. Outline your payment terms. Be as clear as possible. Just do it.

COMMUNICATION:

I strongly believe in the 24-48 hour rule. If you can’t respond to an email or phone call within that timeframe, I consider it problematic. Our work is thoughtful and methodical, but we also work swiftly and can’t babysit others. Effective and timely communication is paramount. That also means care should be taken when corresponding. Proofread your emails!

CAN SET & MANAGE EXPECTATIONS:

Most of our creative endeavors are longer term initiatives. Having a keen sense of timeline and deliverables is critical to a successful project roadmap. Project partners should be able to scribe important milestones and dates (and meet those deadlines). If there is a potential variable that will prohibit us from reaching those goals (it happens!), expectations should be clearly articulated. Transparency pays dividends.

SEAMLESS BILLING PRACTICES:

If you want to get paid, make it easy. Right? Invoicing should be seamless, while offering a few payment options. Offering Venmo and Paypal as the only forms of payment does not help legitimize your business. It just doesn’t. Clients don’t want this process to be a headache anymore than you do.

CLIENT-CENTRIC FOCUS:

You bend over backwards. You stay up late dreaming about a project element. You call me just to check-in or to brainstorm…yet, you don’t take things too seriously - after all, this is a creative space! This is the type of person I want to call a partner. The client always, always, always comes first. If something goes wrong (and it will happen!), you offer solutions. You make it right. The white-glove mentality is top of mind and always practiced. You harness positive energy. You are there to guide, please and deliver.

ACCESSIBLE PORTFOLIO:

Having a portfolio that is easy to share and consume is important for so many reasons. Some form of this should be digital. You’re able to visually and verbally articulate your value proposition and speak to your aesthetic and approach.

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While we’re all human, and do things differently, the above is meant to serve as a baseline for expectations. If you have a unique trade, refined skill or innovative approach to your business, and identify with these practices, I’d love to hear from you. Send a note to inquiries@citrusandcedars.com.

MOODY

My life seems to be a series of projects, both professionally and personally. Though most of my work is spent guiding others through creative endeavors, often, when it comes to my own personal projects, it can be easy to flit around from one idea to the next. I find that my mind can quickly get cluttered with a sea of ideas - and with Pinterest, Instagram and a plethora of other visually-driven platforms, those inspirational images can be stored in a million places. When I start to feel overwhelmed, I harness the back to basics approach: a good old fashioned mood board. A mood board doesn’t need to be an editorial masterpiece - as evidenced below - a “copy & paste”, or “upload & place” does the trick!

As we embark on gutting a bathroom in our tiny A-frame cabin, I’ve sifted through my folders and put everything in one place. We’re striving for a clean and easy palette - walls will be shiplapped (even in the shower!), we’ll integrate unlacquered brass fixtures and a console-style sink. I’m especially excited about the sink… the stone top will be constructed with Vermont marble to include a wall-mounted faucet and I want to design a really tall backsplash, as shown above. Colors will be neutrals. Simple, slightly industrial and timeless.

I’m working with Lindebroeke Press to design some personal stationary. When my husband and I got married, I had some stationary made for our impending stack of thank you’s. It was SO fun and helpful. Above is the general direction for our collaboration.

Puttin' on the Ritz

Well, not quite “high hats and narrow collars” as they say, but I’m trying to step up my summer game with the time we have left. That means, more dinners at home under soft candlelight, evening swims at the beach with my husband, and early wake-ups to squeeze the juice out of each day.

I’ve just returned from the west coast and with September on the horizon, it’s time to relish in the time we have left. I’m looking forward to sharing more glimpses behind the C&C curtain in the coming weeks. Our August C&C COMMUNIQUÉ was indeed well received and I look forward to our September COMMUNIQUÉ (sign-up here!).

Pictured above:

Dahlias from Robin Hallow Farm - see here.

Wicker Placecard Holders from Mark D. Sikes’ new collection with Irwin Ribera - see here.

Bespoke hand-painted watercolor place cards by Ashley D. Studio - see here.

Newly acquired hand-painted German Majolica plates - see here.

Aerin Lauder x Williams Sonoma rattan glassware - see here.

It's All Happening

The C&C summer is in full swing. While it’s very much been full throttle in and out of the office (I thrive on chaos!), there have also been necessary moments for pause along the way. We’ve buttoned up several initiatives that will soon advance to new phases and scopes of work. New endeavors are on the horizon for fall & winter. It’s all happening at every angle! Yet, each milestone is a moment for reflection and celebration. They are also opportunities to re-energize creatively. I’m doing my best to do just that. I’m trying to harness my inner book worm by reading Bunny Mellon: The Life of an American Style Legend (am I the last person to read this book?!), carve out time to visit my favorite farm stands and putter around in the garden.

So while I do my darnedest to take a breath and let the good times roll both professionally and personally, I invite you to join me. Life is short, summer is delicious…make it #candcapproved.

Here’s to creativity and squeezing the juice out of summer!

Step by Step

It seems every time we drive up north to our little country abode, I’m schlepping some sort of box, bag, lamp or item that has an intended purpose in our home away from home. This weekend we’re bringing our wicker furniture we’ve spray painted dark green for the porch, in addition to some carpet and wallcovering samples. Our renovation for the most part, has been a DIY (thanks to my handy Hubby), and as much as the process continues to drag on, it’s been nice to go at it bit by bit to ensure each decision has been thoughtfully considered.

In the box: Soane’s “Scrolling Fern” for the masterbath and a few natural fibers for the living room, stairs and bedrooms.

Distractions

Summer is heating up and with it has come a great deal of exciting client endeavors which I’m particularly excited about. However, one of the challenges with running your own business is finding the “off” button from time to time. Professionally, I’ve been programmed to always be “on” for as long as I can remember, which I know has taken a toll on my mental (and physical!) health. (Even years later, I still have visions of the red light flashing under my pillowcase from my Blackberry - yes, Blackberry, while my then boss was in Asia). And while my work will always be one of my biggest priorities, I am also trying to find that switch and create distractions that will help enforce this philosophy. For me, that distraction is the garden. Scheming up summer parties, tending to my herbs, and experimenting with my new crop of nasturtiums that will make for fun party garnishes.

Nasturtiums frozen for summer cocktails! A little snippet from a garden party last season…