A good friend tipped me off to this article she thought I'd enjoy (thanks, Babs!) and sure enough, I dig it. The above is a full page ad in NY Mag's The Cut this week in which Jenna Lyons (J.Crew creative director), addresses the J.Crew customer who wrote an open letter to her last year. The customer, Jenni Avins, requested that the retail brand would resurrect its scoop-back tank swimsuit that seemed to fit Miss Avins just so. After Jenna responded (see below), her team went to work and sure enough, they delivered in a big way. You can't argue it's a clever and honest marketing technique but there is indeed something so refreshing about this story. We have a world of choices as consumers and it's nice to know that some actually listen and make proactive decisions to keep their customers happy.